£100,000 of profit. Same practice, four times the money.

A bite-size carousel on the number nobody shows you — the valuation multiple — and why two identical-profit practices can be worth wildly different amounts.

• 01Why a multiple of 2 versus a multiple of 8 turns the same £100,000 of profit into £200,000 or £800,000.
• 02What actually moves a practice from the bottom of that range to the top.
• 03Nobody tells you which one you are — this carousel helps you find out.