Your test rooms are full. So why is the money thin?

The margin problem independent optical practices are not talking about. A short brief on where the money actually sits, and why a full diary can hide a thin margin.

• 01Why occupancy and profitability are two different numbers, and which one your diary is actually showing you.
• 02The specific points in the patient journey where margin quietly disappears.
• 03What good margin looks like for an independent optical practice, and how to move toward it.