Your diary looks full. Your chair does not agree.

The true cost of a missed appointment in an independent optical practice, and where it hides. A short brief on the number nobody actually pulls.

• 01Why a missed appointment is never just an empty chair.
• 02The real story of an owner who assumed a handful of no-shows a week — and found it was closer to one in ten.
• 03What a missed slot really costs once the dispense is folded in, and the first three numbers to check.