Your diary is full of tests. So why does the money come from frames?

A short brief on the pricing gap in independent optical practice, and why the test fee and the true value of your clinical time have drifted apart.

• 01Why the sight test fee stopped reflecting its value, and what most practices do instead of fixing it.
• 02The knock-on effect on how you hire, schedule, and grow when the core service is underpriced.
• 03A practical sequence for repricing without losing the patients you want to keep.