The patients you already own, and never see again.

A short guide to the revenue sitting dormant in your patient records, why it stays invisible, and the first three numbers to check.

• 01Why a lapsed patient is not a lost patient — they're a paid-for relationship you've stopped using.
• 02Why every recall that slips past its date is money you already spent, sitting unworked.
• 03The first three numbers to check before you spend another pound acquiring a new patient.